{"id":4632,"date":"2025-08-10T21:52:37","date_gmt":"2025-08-10T21:52:37","guid":{"rendered":"https:\/\/brightsales.se\/?p=4632"},"modified":"2026-04-15T10:03:02","modified_gmt":"2026-04-15T10:03:02","slug":"frictionless-fashion-booking","status":"publish","type":"post","link":"https:\/\/brightsales.se\/en\/frictionless-fashion-booking\/","title":{"rendered":"Make meeting booking frictionless - and make more meetings happen"},"content":{"rendered":"<div class=\"content-wrap\">\n<p class=\"wp-block-paragraph\">Many appointments fall through due to small obstacles in the booking process. It could be unclear communication, complicated steps or lack of reminders.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"660\" data-src=\"https:\/\/brightsales.se\/wp-content\/uploads\/2025\/08\/Skarmavbild-2025-08-10-kl.-23.51.05-1024x660.png\" alt=\"\" class=\"wp-image-4633 lazyload\" data-srcset=\"https:\/\/brightsales.se\/wp-content\/uploads\/2025\/08\/Skarmavbild-2025-08-10-kl.-23.51.05-1024x660.png 1024w, https:\/\/brightsales.se\/wp-content\/uploads\/2025\/08\/Skarmavbild-2025-08-10-kl.-23.51.05-300x193.png 300w, https:\/\/brightsales.se\/wp-content\/uploads\/2025\/08\/Skarmavbild-2025-08-10-kl.-23.51.05-768x495.png 768w, https:\/\/brightsales.se\/wp-content\/uploads\/2025\/08\/Skarmavbild-2025-08-10-kl.-23.51.05-18x12.png 18w, https:\/\/brightsales.se\/wp-content\/uploads\/2025\/08\/Skarmavbild-2025-08-10-kl.-23.51.05.png 1337w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/660;\" \/><\/figure>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">To create a frictionless meeting booking, you need to keep three things in mind.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Clear communication from the start<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">At the time of booking, tell the customer what the meeting is about, how long it will take and what they will get out of it. Add the agenda and the right links to the calendar invitation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a class=\"\" href=\"https:\/\/brightsales.se\/en\/tease\/fashion-booking\/\">Learn more about how we work with appointment booking<\/a><\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Automated reminders<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">People forget. An automatic reminder 24 hours before the meeting, and preferably another one the same morning, significantly reduces drop-outs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a class=\"\" href=\"https:\/\/brightsales.se\/en\/tease\/smart-widgets-sales-marketing-tools\/\">Explore our smart booking solutions<\/a><\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Easy rebooking<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">If it's not easy to reschedule, many people choose to cancel completely. Always include a link or number for quick rebooking.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Adapting the meeting format to the customer<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Some customers prefer short digital meetings, others a longer physical meeting. Offering choices when booking increases the chance that the meeting will actually take place.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Follow up immediately after booking<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">A short thank you email with the meeting confirmation and any preparatory information creates a professional feeling and increases attendance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a class=\"\" href=\"https:\/\/brightsales.se\/en\/tease\/sales-marketing-insights-conversation-intelligence\/\">See how we combine booking and follow-up for better results<\/a><\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Do you want more of your booked meetings to happen?<\/strong><br>Book a free meeting with us and we will help you create a booking flow that works.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a class=\"\" href=\"https:\/\/calendly.com\/emil-sjoberg\/30min?month=2025-04\">Book your meeting here<\/a><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Many meetings are canceled due to minor obstacles in the booking process. This can be unclear communication, complicated steps, or a lack of reminders. To create a seamless meeting booking experience, you need to consider three things: Clear communication from the start. Explain what the meeting is about, how long it will take, and what the customer will receive right from the booking.<\/p>","protected":false},"author":8,"featured_media":4633,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-4632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktuellt"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>G\u00f6r m\u00f6tesbokningen friktionsfri \u2013 och f\u00e5 fler m\u00f6ten att bli av - Brightsales - Datadrivna m\u00f6tesbokare f\u00f6r f\u00f6retag som s\u00e4ljer komplexa tj\u00e4nster<\/title>\n<meta name=\"description\" content=\"Skapa en m\u00f6tesbokning som g\u00f6r det enkelt att s\u00e4ga ja och att dyka upp. F\u00e5 fler m\u00f6ten att bli av med tydlig kommunikation och smarta p\u00e5minnelser.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brightsales.se\/en\/frictionless-fashion-booking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"G\u00f6r m\u00f6tesbokningen friktionsfri \u2013 och f\u00e5 fler m\u00f6ten att bli av - 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