{"id":4647,"date":"2025-08-26T01:10:13","date_gmt":"2025-08-26T01:10:13","guid":{"rendered":"https:\/\/brightsales.se\/?p=4647"},"modified":"2025-10-22T18:55:13","modified_gmt":"2025-10-22T18:55:13","slug":"icp-foundation-lead-generation","status":"publish","type":"post","link":"https:\/\/brightsales.se\/en\/icp-foundation-lead-generation\/","title":{"rendered":"Why your ICP is the foundation of all successful lead generation"},"content":{"rendered":"<div class=\"content-wrap\">\n<p class=\"wp-block-paragraph\">Many companies spend a lot of resources collecting leads. But despite the amount, the results are often less than expected. The reason? They try to reach too many people - and miss the ones who are actually most relevant.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The key to success in lead generation is to start at the right end: defining a <strong>Ideal Customer Profile (ICP)<\/strong>. A clear ICP allows you to focus on the right business, the right roles and the right needs - ultimately leading to more conversions and better business.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" data-src=\"https:\/\/brightsales.se\/wp-content\/uploads\/2025\/08\/FELIX-KUNDPROJEKT-23-1024x576.png\" alt=\"\" class=\"wp-image-4648 lazyload\" data-srcset=\"https:\/\/brightsales.se\/wp-content\/uploads\/2025\/08\/FELIX-KUNDPROJEKT-23-1024x576.png 1024w, https:\/\/brightsales.se\/wp-content\/uploads\/2025\/08\/FELIX-KUNDPROJEKT-23-300x169.png 300w, https:\/\/brightsales.se\/wp-content\/uploads\/2025\/08\/FELIX-KUNDPROJEKT-23-768x432.png 768w, https:\/\/brightsales.se\/wp-content\/uploads\/2025\/08\/FELIX-KUNDPROJEKT-23-1536x864.png 1536w, https:\/\/brightsales.se\/wp-content\/uploads\/2025\/08\/FELIX-KUNDPROJEKT-23-18x10.png 18w, https:\/\/brightsales.se\/wp-content\/uploads\/2025\/08\/FELIX-KUNDPROJEKT-23.png 1920w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/><\/figure>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">What is an ICP?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">An ICP is a detailed description of the type of customer that is most valuable to your business. It takes into account both company data and behaviors, and serves as a map of where to put your resources.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A good ICP includes, for example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Industry and market<\/li>\n\n\n\n<li>Company size and turnover<\/li>\n\n\n\n<li>Roles and decision-makers<\/li>\n\n\n\n<li>Typical challenges and objectives<\/li>\n\n\n\n<li>Buying behavior and decision-making process<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">With a well-defined ICP, you know exactly which contacts are worth pursuing - and can adapt your message accordingly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a class=\"\" href=\"https:\/\/brightsales.se\/en\/tease\/\">Learn more about our prospecting and lead nurturing services<\/a><\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Why is the ICP so important?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Without a clear ICP, your lead generation becomes broad and blurred. You risk collecting hundreds of contacts that don't fit your target audience, causing your sales team to spend time on the wrong people.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A well-defined ICP, on the other hand:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Making exploration more accurate<\/li>\n\n\n\n<li>Gives higher conversion rates in outreach<\/li>\n\n\n\n<li>Shortens the sales cycle because you reach the right decision-makers from the start<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Having the courage to narrow your target audience can feel limiting - but in practice it means you get more impact from each intervention.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a class=\"\" href=\"https:\/\/brightsales.se\/en\/tease\/sales-marketing-insights-conversation-intelligence\/\">See how we combine ICP and conversion analysis<\/a><\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">How to develop an ICP in practice<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Defining an ICP is not a one-off exercise, but a process. Here is how you can start:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Analyze your best customers<\/strong> - which industries, size and roles are recurring?<\/li>\n\n\n\n<li><strong>Identifying common problems<\/strong> - what were their biggest challenges before you started working together?<\/li>\n\n\n\n<li><strong>Map the decision-making process<\/strong> - who is involved and what is the path to a decision?<\/li>\n\n\n\n<li><strong>Test and adjust<\/strong> - use data from the sales and marketing team to continuously improve your ICP.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">We help companies create ICPs that are concrete, measurable and directly useful in sales and marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a class=\"\" href=\"https:\/\/brightsales.se\/en\/tease\/consultant-training\/\">Explore our training services for sales teams<\/a><\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">ICP as a tool in the whole sales process<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Once in place, the ICP becomes a common thread throughout the sales and marketing process. It guides:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Prospecting<\/strong> - you know exactly which companies to add to the lists<\/li>\n\n\n\n<li><strong>Outreach<\/strong> - you can formulate relevant messages based on the needs of the target audience<\/li>\n\n\n\n<li><strong>Follow-up<\/strong> - you know what kind of value to add in the next step<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">In this way, the ICP becomes not just a document, but a practical tool to help you convert more leads into meetings and business.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Summing up<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">An Ideal Customer Profile is the foundation of successful lead generation. With a well-defined ICP, you save time, improve the quality of your leads, and increase the chance that each contact leads to the next stage of the sales process.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Do you want to define an ICP that really works?<\/strong><br>Book a free meeting with us and we'll show you how we can help you create a lead strategy that results in more booked appointments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a class=\"\" href=\"https:\/\/calendly.com\/emil-sjoberg\/30min?month=2025-04\">Book your meeting here<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Many companies invest significant resources in lead generation. However, despite the volume, the results are often worse than expected. The reason? They try to reach too many people\u2014and thus miss those who are actually most relevant. The key to successful lead generation is to start at the right end: by defining an Ideal Customer Profile (ICP). A [\u2026]<\/p>","protected":false},"author":8,"featured_media":4648,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-4647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktuellt"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Varf\u00f6r din ICP \u00e4r grunden till all framg\u00e5ngsrik leadgenerering - Brightsales - Datadrivna m\u00f6tesbokare f\u00f6r f\u00f6retag som s\u00e4ljer komplexa tj\u00e4nster<\/title>\n<meta name=\"description\" content=\"En tydlig Ideal Customer Profile \u00e4r avg\u00f6rande f\u00f6r effektiv leadgenerering. L\u00e4r dig hur du tar fram en ICP som ger fler kvalificerade m\u00f6ten.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brightsales.se\/en\/icp-foundation-lead-generation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Varf\u00f6r din ICP \u00e4r grunden till all framg\u00e5ngsrik leadgenerering - Brightsales - Datadrivna m\u00f6tesbokare f\u00f6r f\u00f6retag som s\u00e4ljer komplexa tj\u00e4nster\" \/>\n<meta property=\"og:description\" content=\"En tydlig Ideal Customer Profile \u00e4r avg\u00f6rande f\u00f6r effektiv leadgenerering. L\u00e4r dig hur du tar fram en ICP som ger fler kvalificerade m\u00f6ten.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brightsales.se\/en\/icp-foundation-lead-generation\/\" \/>\n<meta property=\"og:site_name\" content=\"Brightsales - Datadrivna m\u00f6tesbokare f\u00f6r f\u00f6retag som s\u00e4ljer komplexa tj\u00e4nster\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BrightSales\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-26T01:10:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-22T18:55:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brightsales.se\/wp-content\/uploads\/2025\/08\/FELIX-KUNDPROJEKT-23-1024x576.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Brightsales\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brightsales\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/brightsales.se\/icp-grunden-leadgenerering\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/brightsales.se\/icp-grunden-leadgenerering\/\"},\"author\":{\"name\":\"Brightsales\",\"@id\":\"https:\/\/brightsales.se\/#\/schema\/person\/45874933e565573ab20b43cfc373c1a6\"},\"headline\":\"Varf\u00f6r din ICP \u00e4r grunden till all framg\u00e5ngsrik leadgenerering\",\"datePublished\":\"2025-08-26T01:10:13+00:00\",\"dateModified\":\"2025-10-22T18:55:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/brightsales.se\/icp-grunden-leadgenerering\/\"},\"wordCount\":630,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/brightsales.se\/#organization\"},\"image\":{\"@id\":\"https:\/\/brightsales.se\/icp-grunden-leadgenerering\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/brightsales.se\/wp-content\/uploads\/2025\/08\/FELIX-KUNDPROJEKT-23.png\",\"articleSection\":[\"Aktuellt\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/brightsales.se\/icp-grunden-leadgenerering\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/brightsales.se\/icp-grunden-leadgenerering\/\",\"url\":\"https:\/\/brightsales.se\/icp-grunden-leadgenerering\/\",\"name\":\"Varf\u00f6r din ICP \u00e4r grunden till all framg\u00e5ngsrik leadgenerering - Brightsales - Datadrivna m\u00f6tesbokare f\u00f6r f\u00f6retag som s\u00e4ljer komplexa tj\u00e4nster\",\"isPartOf\":{\"@id\":\"https:\/\/brightsales.se\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/brightsales.se\/icp-grunden-leadgenerering\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/brightsales.se\/icp-grunden-leadgenerering\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/brightsales.se\/wp-content\/uploads\/2025\/08\/FELIX-KUNDPROJEKT-23.png\",\"datePublished\":\"2025-08-26T01:10:13+00:00\",\"dateModified\":\"2025-10-22T18:55:13+00:00\",\"description\":\"En tydlig Ideal Customer Profile \u00e4r avg\u00f6rande f\u00f6r effektiv leadgenerering. L\u00e4r dig hur du tar fram en ICP som ger fler kvalificerade m\u00f6ten.\",\"breadcrumb\":{\"@id\":\"https:\/\/brightsales.se\/icp-grunden-leadgenerering\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/brightsales.se\/icp-grunden-leadgenerering\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/brightsales.se\/icp-grunden-leadgenerering\/#primaryimage\",\"url\":\"https:\/\/brightsales.se\/wp-content\/uploads\/2025\/08\/FELIX-KUNDPROJEKT-23.png\",\"contentUrl\":\"https:\/\/brightsales.se\/wp-content\/uploads\/2025\/08\/FELIX-KUNDPROJEKT-23.png\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/brightsales.se\/icp-grunden-leadgenerering\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Hem\",\"item\":\"https:\/\/brightsales.se\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Varf\u00f6r din ICP \u00e4r grunden till all framg\u00e5ngsrik leadgenerering\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/brightsales.se\/#website\",\"url\":\"https:\/\/brightsales.se\/\",\"name\":\"Brightsales - Datadrivna m\u00f6tesbokare f\u00f6r f\u00f6retag som s\u00e4ljer komplexa tj\u00e4nster\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/brightsales.se\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/brightsales.se\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/brightsales.se\/#organization\",\"name\":\"Brightsales - Datadrivna m\u00f6tesbokare f\u00f6r f\u00f6retag som s\u00e4ljer komplexa tj\u00e4nster\",\"url\":\"https:\/\/brightsales.se\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/brightsales.se\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/brightsales.se\/wp-content\/uploads\/2024\/03\/Brightsales_toning_teal_1000png.png\",\"contentUrl\":\"https:\/\/brightsales.se\/wp-content\/uploads\/2024\/03\/Brightsales_toning_teal_1000png.png\",\"width\":1000,\"height\":160,\"caption\":\"Brightsales - Datadrivna m\u00f6tesbokare f\u00f6r f\u00f6retag som s\u00e4ljer komplexa tj\u00e4nster\"},\"image\":{\"@id\":\"https:\/\/brightsales.se\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/BrightSales\",\"https:\/\/www.instagram.com\/brightsales\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/brightsales.se\/#\/schema\/person\/45874933e565573ab20b43cfc373c1a6\",\"name\":\"Brightsales\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/brightsales.se\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1c4b8995f6dcf97336dfa1dba1a0b32a0f7f0d1d75a8379f7d99eddce642bf8f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1c4b8995f6dcf97336dfa1dba1a0b32a0f7f0d1d75a8379f7d99eddce642bf8f?s=96&d=mm&r=g\",\"caption\":\"Brightsales\"},\"url\":\"https:\/\/brightsales.se\/en\/author\/linus\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why your ICP is the foundation of all successful lead generation - Brightsales - Data-driven appointment bookers for companies selling complex services","description":"A clear Ideal Customer Profile is crucial for effective lead generation. Learn how to develop an ICP that leads to more qualified meetings.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brightsales.se\/en\/icp-foundation-lead-generation\/","og_locale":"en_US","og_type":"article","og_title":"Varf\u00f6r din ICP \u00e4r grunden till all framg\u00e5ngsrik leadgenerering - Brightsales - Datadrivna m\u00f6tesbokare f\u00f6r f\u00f6retag som s\u00e4ljer komplexa tj\u00e4nster","og_description":"En tydlig Ideal Customer Profile \u00e4r avg\u00f6rande f\u00f6r effektiv leadgenerering. L\u00e4r dig hur du tar fram en ICP som ger fler kvalificerade m\u00f6ten.","og_url":"https:\/\/brightsales.se\/en\/icp-foundation-lead-generation\/","og_site_name":"Brightsales - Datadrivna m\u00f6tesbokare f\u00f6r f\u00f6retag som s\u00e4ljer komplexa tj\u00e4nster","article_publisher":"https:\/\/www.facebook.com\/BrightSales","article_published_time":"2025-08-26T01:10:13+00:00","article_modified_time":"2025-10-22T18:55:13+00:00","og_image":[{"width":1024,"height":576,"url":"https:\/\/brightsales.se\/wp-content\/uploads\/2025\/08\/FELIX-KUNDPROJEKT-23-1024x576.png","type":"image\/png"}],"author":"Brightsales","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Brightsales","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/brightsales.se\/icp-grunden-leadgenerering\/#article","isPartOf":{"@id":"https:\/\/brightsales.se\/icp-grunden-leadgenerering\/"},"author":{"name":"Brightsales","@id":"https:\/\/brightsales.se\/#\/schema\/person\/45874933e565573ab20b43cfc373c1a6"},"headline":"Varf\u00f6r din ICP \u00e4r grunden till all framg\u00e5ngsrik leadgenerering","datePublished":"2025-08-26T01:10:13+00:00","dateModified":"2025-10-22T18:55:13+00:00","mainEntityOfPage":{"@id":"https:\/\/brightsales.se\/icp-grunden-leadgenerering\/"},"wordCount":630,"commentCount":0,"publisher":{"@id":"https:\/\/brightsales.se\/#organization"},"image":{"@id":"https:\/\/brightsales.se\/icp-grunden-leadgenerering\/#primaryimage"},"thumbnailUrl":"https:\/\/brightsales.se\/wp-content\/uploads\/2025\/08\/FELIX-KUNDPROJEKT-23.png","articleSection":["Aktuellt"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/brightsales.se\/icp-grunden-leadgenerering\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/brightsales.se\/icp-grunden-leadgenerering\/","url":"https:\/\/brightsales.se\/icp-grunden-leadgenerering\/","name":"Why your ICP is the foundation of all successful lead generation - Brightsales - Data-driven appointment bookers for companies selling complex services","isPartOf":{"@id":"https:\/\/brightsales.se\/#website"},"primaryImageOfPage":{"@id":"https:\/\/brightsales.se\/icp-grunden-leadgenerering\/#primaryimage"},"image":{"@id":"https:\/\/brightsales.se\/icp-grunden-leadgenerering\/#primaryimage"},"thumbnailUrl":"https:\/\/brightsales.se\/wp-content\/uploads\/2025\/08\/FELIX-KUNDPROJEKT-23.png","datePublished":"2025-08-26T01:10:13+00:00","dateModified":"2025-10-22T18:55:13+00:00","description":"A clear Ideal Customer Profile is crucial for effective lead generation. Learn how to develop an ICP that leads to more qualified meetings.","breadcrumb":{"@id":"https:\/\/brightsales.se\/icp-grunden-leadgenerering\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/brightsales.se\/icp-grunden-leadgenerering\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/brightsales.se\/icp-grunden-leadgenerering\/#primaryimage","url":"https:\/\/brightsales.se\/wp-content\/uploads\/2025\/08\/FELIX-KUNDPROJEKT-23.png","contentUrl":"https:\/\/brightsales.se\/wp-content\/uploads\/2025\/08\/FELIX-KUNDPROJEKT-23.png","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/brightsales.se\/icp-grunden-leadgenerering\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Hem","item":"https:\/\/brightsales.se\/"},{"@type":"ListItem","position":2,"name":"Varf\u00f6r din ICP \u00e4r grunden till all framg\u00e5ngsrik leadgenerering"}]},{"@type":"WebSite","@id":"https:\/\/brightsales.se\/#website","url":"https:\/\/brightsales.se\/","name":"Brightsales - Data-driven meeting bookers for businesses selling complex services","description":"","publisher":{"@id":"https:\/\/brightsales.se\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/brightsales.se\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/brightsales.se\/#organization","name":"Brightsales - Data-driven meeting bookers for businesses selling complex services","url":"https:\/\/brightsales.se\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/brightsales.se\/#\/schema\/logo\/image\/","url":"https:\/\/brightsales.se\/wp-content\/uploads\/2024\/03\/Brightsales_toning_teal_1000png.png","contentUrl":"https:\/\/brightsales.se\/wp-content\/uploads\/2024\/03\/Brightsales_toning_teal_1000png.png","width":1000,"height":160,"caption":"Brightsales - Datadrivna m\u00f6tesbokare f\u00f6r f\u00f6retag som s\u00e4ljer komplexa tj\u00e4nster"},"image":{"@id":"https:\/\/brightsales.se\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BrightSales","https:\/\/www.instagram.com\/brightsales\/"]},{"@type":"Person","@id":"https:\/\/brightsales.se\/#\/schema\/person\/45874933e565573ab20b43cfc373c1a6","name":"Brightsales","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/brightsales.se\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1c4b8995f6dcf97336dfa1dba1a0b32a0f7f0d1d75a8379f7d99eddce642bf8f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1c4b8995f6dcf97336dfa1dba1a0b32a0f7f0d1d75a8379f7d99eddce642bf8f?s=96&d=mm&r=g","caption":"Brightsales"},"url":"https:\/\/brightsales.se\/en\/author\/linus\/"}]}},"authorName":"Brightsales","postThumbnail":"https:\/\/brightsales.se\/wp-content\/uploads\/2025\/08\/FELIX-KUNDPROJEKT-23.png","_links":{"self":[{"href":"https:\/\/brightsales.se\/en\/wp-json\/wp\/v2\/posts\/4647","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brightsales.se\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brightsales.se\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brightsales.se\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/brightsales.se\/en\/wp-json\/wp\/v2\/comments?post=4647"}],"version-history":[{"count":1,"href":"https:\/\/brightsales.se\/en\/wp-json\/wp\/v2\/posts\/4647\/revisions"}],"predecessor-version":[{"id":4649,"href":"https:\/\/brightsales.se\/en\/wp-json\/wp\/v2\/posts\/4647\/revisions\/4649"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brightsales.se\/en\/wp-json\/wp\/v2\/media\/4648"}],"wp:attachment":[{"href":"https:\/\/brightsales.se\/en\/wp-json\/wp\/v2\/media?parent=4647"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brightsales.se\/en\/wp-json\/wp\/v2\/categories?post=4647"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brightsales.se\/en\/wp-json\/wp\/v2\/tags?post=4647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}