Brightsales awarded prestigious contract by Scottish Development International (SDI) and Scottish Government


Stockholm, November 2025

Brightsales AB has been awarded a prestigious contract by Scottish Development International (SDI) and the Scottish Government to support their efforts to attract international companies to Scotland. The assignment means that Brightsales will establish contacts and build relationship-driven dialogues with companies in Sweden, Norway, Denmark, Finland and Estonia within SaaS, Fintech, AI and Cybersecurity - companies that have the ambition to expand to Scotland and the wider UK market.

The strategic initiative is part of Scotland's drive to strengthen its position as one of Europe's most dynamic hubs for tech, innovation and data-driven business development. Brightsales will play a key role in this expansion by identifying companies willing to establish themselves, initiating qualified meetings and creating a basis for long-term investments and establishments.

“Being entrusted by SDI and the Scottish Government is a great honor for us. Over many years, we have built up unique expertise in Nordic market entry, tech segments and relationship-driven meeting booking - and we look forward to helping more Nordic and Baltic companies discover Scotland's opportunities.” says Niklas Waara Åhrlin, CEO of Brightsales AB.

Brightsale's experience in international expansion and business acceleration, combined with the company's advanced Conversation Intelligence platform, enables it to work data-driven and transparently throughout the entire project - from initial contact to secured meetings, analysis and reporting.

“We currently work with several of the leading tech companies in the Nordics and Europe, and our mission is the same here: to create value through high-quality dialogues, well-founded analysis and deep understanding of the companies” expansion needs," Waara Åhrlin continues.

The assignment includes identification of relevant prospects, strategic outreach, qualification of the companies' interest in establishing and conducting meetings between the companies and SDI's investment specialists.

With this investment, Brightsales strengthens its position as one of the Nordic region's leading players in market expansion, meeting booking and international business development.

For more information or interest in establishing a presence in Scotland, please contact Niklas Waara-Åhrlin niklas@brightsales.se.

Skrivet 2025-11-17
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