Make meeting booking frictionless - and make more meetings happen
Many appointments fall through due to small obstacles in the booking process. It could be unclear communication, complicated steps or lack of reminders.
To create a frictionless meeting booking, you need to keep three things in mind.
Clear communication from the start
At the time of booking, tell the customer what the meeting is about, how long it will take and what they will get out of it. Add the agenda and the right links to the calendar invitation.
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Automated reminders
People forget. An automatic reminder 24 hours before the meeting, and preferably another one the same morning, significantly reduces drop-outs.
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Easy rebooking
If it's not easy to reschedule, many people choose to cancel completely. Always include a link or number for quick rebooking.
Adapting the meeting format to the customer
Some customers prefer short digital meetings, others a longer physical meeting. Offering choices when booking increases the chance that the meeting will actually take place.
Follow up immediately after booking
A short thank you email with the meeting confirmation and any preparatory information creates a professional feeling and increases attendance.
See how we combine booking and follow-up for better results
Do you want more of your booked meetings to happen?
Book a free meeting with us and we will help you create a booking flow that works.